NEWS & PRESS RELEASE MAIN
September 03, 2013
TOGO’S ANNOUNCES ROYALTY INCENTIVE FOR NEW MULTI-UNIT FRANCHISE AGREEMENTS
“West Coast Original” Targeting Expansion in Washington, Oregon, Idaho, Utah, Colorado, Nevada and Arizona
San Jose, Calif. – (Sept. 3, 2013)
– Togo’s Eateries, Inc., a “West Coast Original” since 1971 serving up big, meaty, made to order sandwiches stuffed with the freshest ingredients, announced today a royalty incentive for new multi-unit franchise agreements. Beginning today, franchisees that sign a new deal for three or more locations will receive reduced royalty fees for the first two years for each new restaurant.
Franchisees will pay 3 percent royalty during the first year of operation, followed by 4 percent in year two and 5 percent in the third year and beyond. The royalty incentive will allow franchisees to invest additional funds into local marketing to help grow sales at each new restaurant. The brand is targeting new market growth in Washington, Oregon, Idaho, Utah, Colorado, Nevada and Arizona. Currently, the new incentive only applies to development agreements within these seven states.
“As part of Togo’s plan to grow the brand to 400 restaurants along the West Coast, we’re offering an attractive incentive to encourage multi-unit development and introduce our big, fresh, meaty sandwiches to guests in new markets,” said Tony Gioia, chairman and CEO of Togo’s Holdings, LLC. “Through reduced royalties, franchisees can invest more dollars into local marketing, allowing them to connect with even more guests and raving fans of the brand.”
Togo’s, which has experienced 12 consecutive quarters of same-store sales increases, is currently seeking qualified multi-unit franchisees that have a passion for the brand and deep connection to their community. Both new and existing Togo’s franchisees will benefit from $10 million for remodels and transfers, as well as $5 million to build new restaurants in the state.
At Togo’s, traditional restaurants experienced average unit sales in excess of $633,000, with 50 percent averaging over $799,000, and 25 percent averaging over $930,000. To become a part of the Togo’s team and be your own boss, candidates should possess liquidity of $150,000 for a single restaurant and a net worth of $300,000. Area developers looking to develop three or more restaurants should have liquidity of $450,000 and net worth of $900,000. Special incentives are available for qualified franchisees interested in opening three or more restaurants.
About Togo’s Eateries Inc.
Togo’s was founded in 1971 by a young college student with a large appetite and little money looking to make sandwiches the way he liked them — big, fresh and meaty. Keeping in the spirit of the original, Togo’s products are still made with only the highest quality ingredients; including fresh-baked Artisan breads, hand sliced premium pastrami, turkey and roast beef, as well as California avocados and cheeses. Togo’s proprietary brand of old-fashioned Pastrami, 98 percent fat-free slow-roasted turkey, and Togo's homemade chicken and tuna salad set the brand apart from other sandwich shops. Togo’s is a franchise-based business that offers online ordering and catering services at its nearly 250 locations along the West Coast. For more information call 1.877.718.6467 or visit http://www.togosfranchise.com. For general information on Togo’s Eateries Inc., please visit http://www.togos.com.