NEWS & PRESS RELEASE MAIN
October 15, 2013
TOGO’S CONTINUES ARIZONA EXPANSION WITH SIGNING OF LATEST MULTI-UNIT AGREEMENT IN THE PHOENIX MARKET
““West Coast Original” to Open Three New Restaurants in Ahwatukee, Tempe and Avondale, Ariz.
San Jose, Calif. – (Oct. 15, 2013)
–– Togo’s Eateries, Inc., a “West Coast Original” since 1971, announced today it has signed a development agreement with a new franchise group to open three restaurants in the Greater Phoenix area. The franchisees will develop three restaurants in Ahwatukee, Tempe and Avondale over the next two to three years. This new development is part of the sandwich chain’s plan to grow its footprint in new markets in Arizona and throughout the West.
“We’re thrilled to continue our expansion in Arizona and provide our franchisees with the best franchise opportunity in the sandwich category,” said Tony Gioia, chairman and CEO of Togo’s Holdings, LLC. “With the recent launch of our royalty incentive program for new multi-unit franchise agreements, Togo’s is poised for tremendous growth over the coming years.”
First-time franchisees George Ayoub, Abdou Ayoub and Ramzi Georges are planning to open their first restaurant in Ahwatukee in first quarter of 2014.
“We’re excited to bring Togo’s big, fresh and meaty sandwiches to the Phoenix market, and look forward to the opening of our restaurants over the next several years,” said George Ayoub. “By taking advantage of the reduced royalties through the brand’s incentive program, we were able to jumpstart the growth of our business. We’re confident that Togo’s will bring a fresh, new restaurant experience to the area.”
Currently, Togo’s has one location in Gilbert, Ariz., a second opening in Tempe in the next month and seven additional franchised units in development in the state, including two in Yuma, Ariz., that are scheduled to open in 2014 and 2015.
Togo’s recently launched a multi-unit franchise development incentive program to drive expansion throughout the West. Both new and existing franchisees who sign a new agreement for three or more locations will receive reduced royalty fees for the first two years for each new restaurant that is developed in Washington, Oregon, Idaho, Utah, Colorado, Nevada and Arizona.
Togo’s, which has experienced 12 consecutive quarters of same-store sales increases, is currently seeking qualified multi-unit franchisees who have a passion for the brand and deep connection to their community. Last year, Togo’s announced the formation of a franchisee-lending program to fuel development. Through this fund, both new and existing Togo’s franchisees will benefit from $10 million for remodels and transfers, as well as $5 million to build new restaurants.
At Togo’s, traditional restaurants experienced average unit sales in excess of $633,000, with 50 percent averaging over $799,000, and 25 percent averaging over $930,000. To become a part of the Togo’s team and be your own boss, candidates should possess liquidity of $150,000 for a single restaurant and a net worth of $300,000. Area developers looking to develop three or more restaurants should have liquidity of $450,000 and net worth of $900,000. Special incentives are available for qualified franchisees interested in opening three or more restaurants.
About Togo’s Eateries, Inc.
Togo’s was founded in 1971 by a young college student with a large appetite and little money looking to make sandwiches the way he liked them — big, fresh and meaty. Keeping in the spirit of the original, Togo’s products are still made with only the highest quality ingredients; including fresh-baked Artisan breads, hand sliced premium pastrami, turkey and roast beef, as well as California avocados and cheeses. Togo’s proprietary brand of old-fashioned Pastrami, 98 percent fat-free slow-roasted turkey, and Togo's homemade chicken and tuna salad set the brand apart from other sandwich shops. With more than 300 locations open and under development throughout the West, Togo’s is a franchise-based business that offers online ordering and catering services. For more information call 1.877.718.6467 or visit http://www.togosfranchise.com. For general information on Togo’s Eateries, Inc., please visit http://www.togos.com.