NEWS & PRESS RELEASE MAIN

May 29, 2012

TOGO’S STUFFS SUMMERTIME FUN INTO EVERY BITE OF NEW CALIFORNIA CLUB

West Coast Sandwich Chain Also Debuts Foursquare Promotion and New Simplified Menu


San Jose, CA - (May 29, 2012) – Raving fans of Togo’s have new reason to cheer this summer. The “West Coast Original” since 1971 serving up big, made-to-order sandwiches unveiled today its new California Club sandwich. Now available at all 250 Togo’s locations, the seriously stacked California Club is sure to satiate hungry appetites and tempt taste buds all summer long.

“We are thrilled to announce the new California Club to kick off the summer fun at Togo’s,” said Renae Scott, vice president of branding and marketing at Togo’s Eateries, Inc. “The season just wouldn’t be the same without a delicious new sandwich added to our lineup and we’re sure that our raving fans will embrace our latest menu addition.”

Togo’s California Club sandwich is packed with hand-grown California avocados, premium roasted turkey, savory Black Forest ham, Applewood smoked bacon, crisp lettuce, juicy tomatoes and creamy buttermilk ranch dressing. Togo’s has a longstanding partnership with the California Avocado Commission to ensure that only the freshest, best-tasting California avocados are used in its made-to-order sandwiches. The California Club sandwich sits on fresh classic white bread and is ready to satisfy even the biggest craving.

Additionally, Togo’s is celebrating summer with a new Foursquare promotion designed to reward loyal guests for checking-in at their local restaurant. After three check-ins at the same Togo’s over a two-week period, guests are eligible to receive a free 32-ounce soda in Togo’s 40th Anniversary commemorative cup with a six-inch regular sandwich purchase. The guest who has checked-in the most times at the same Togo’s location will be crowned Mayor and will receive a free Mini Classic with the purchase of a 20 oz. beverage or larger.

To further enhance the Togo’s experience, the brand has updated its in-store menu boards for easier ordering and faster service. The new boards reflect the most popular menu items and feature product descriptions and detailed photos. Additionally, the new menu boards emphasize the brand’s popular Daily Deals, which continue to be a great value to guests, offering a special $5.50 price each day on one of Togo’s most requested sandwiches, as well as chips and a 20 oz. drink.

At Togo’s, there is a relentless commitment to using only the freshest, superior-quality ingredients and proprietary proteins, so franchisees serve food they can be proud of. California avocados mashed daily, Artisan bread, abundant quantities of lean pastrami, roast beef, turkey and other premium meats set the brand apart from other sandwich shops. Togo’s homemade tuna and chicken salad, savory soups and salads are also part of the Togo’s exceptional menu.

For more information, visit http://www.togos.com. Follow Togo’s on Twitter and on Facebook, and for all latest Togo’s news, coupons and special offers delivered straight to your inbox, join the Togo’s Sandwich Club.


About Togo’s Eateries Inc.
Togo’s was founded in 1971 by a young college student in San Jose, California with a big appetite and a little money. He started making sandwiches the way he liked them – big, made to order and stuffed with the freshest ingredients. Soon there were lines out the door and Togo’s was well on it’s way to becoming a west coast original. Now, almost 40 years later, Togo’s still makes sandwiches the way we did back then. In addition to great sandwiches, Togo’s makes hand-tossed salads, wraps, soups and desserts. For more information on Togo’s Eateries Inc., “like” Togo’s on Facebook or follow on Twitter please visit http://www.togos.com, call 1-866-70-TOGOS.

About Togo’s Franchisor LLC
Togo’s Franchisor LLC helps qualified franchisees create their own “West Coast Original.” Togo’s locations generate some of the highest average unit volume in the sandwich restaurant segment, require a low investment, utilize only a small space footprint, offers best-in-class operational field support, carries remarkable brand loyalty and is a simple minimal-equipment turnkey business. For more information call 877-78-TOGOS or visit http://www.togosfranchise.com.
 

better than a breadwich

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