July 26, 2011


Company to Commemorate Anniversary with Refreshed Website, Ad Campaign, Product Launches & Consumer Giveaways

SAN JOSE, Calif. – Togo’s, a “West Coast Original,” kicks off its 40th anniversary with a celebration of the past and future. The company will launch a new campaign based on the 40-year history of love between man and the Togo’s sandwich. Throughout the campaign, the happy couple will go on first dates, road trips, and even buy a new home. The anniversary festivities also include the introduction of a refreshed website, a new toasted wraps product line, consumer giveaways, and interactive social media promotions.

“Togo’s began as a young college student’s dream to make sandwiches the way he liked them -– big, made to order and stuffed with fresh ingredients. More than 40 years later, our continued commitment to this dream is what keeps us connected to the communities in which we do business,” said Tony Gioia, chairman and CEO of Togo’s. “Our guests are always our first priority, and we are amazed at how Togo’s has touched their lives throughout the years. It’s their stories that encourage team members to take pleasure in their jobs, and make us proud of our history.

“You Had My Wrapper Off Before the Movie Even Started! #24”
“Our guests are passionate about Togo’s. We wanted to celebrate that love in a fun and unique way. Our new website captures our brand personality and gives guests more ways to interact with Togo’s. And our fun and engaging social media game will reward our loyal guests with prizes as they work together to build a virtual 40 mile sandwich” said Renae Scott, vice president of branding and marketing. “In addition, we are introducing New Toasted Wraps to the Togo’s line up of great sandwiches; Viva Veggie and Chi Cha Chicken.”

  • Viva Veggie – hummus, roasted red pepper, feta cheese, red onion, lettuce and tomato, all tossed in balsamic vinaigrette and wrapped in a toasted spinach tortilla.
  • Chi Cha Chicken – all-natural chicken in spicy pepitas dressing, black bean and corn salsa, lettuce, tomato and cheddar cheese, all wrapped in a toasted sun-dried tomato tortilla.

“I Know I’m a #9, But You Always Made Me Feel Like a 10.”

The 40th Anniversary celebration lasts all summer long at each of the 245 restaurants throughout California, Oregon and Nevada with:

  • Crews donning new uniforms featuring Togo’s anniversary theme of “40 Years of Love and Sandwiches.”
  • A special 40th anniversary commemorative refillable cup available for $1.99 with 40 cent refills all summer.
  • Engaging and fun “Love and Sandwiches” POP and Merchandising

“I Loved Your Car. You Loved My Tomatoes. #3”
In conjunction with the anniversary, Togo’s will continue to implement its system-wide brand refresh by remodeling 60 Togo’s restaurants this year and continue remodels into 2012. The remodel package showcases Togo’s fresh food with glass reach in refrigerators, see through counters, and vibrant new décor.

About Togo’s Eateries Inc.
Togo’s was founded in 1971 by a young college student in San Jose, California with a big appetite and a little money. He started making sandwiches the way he liked them – big, made to order and stuffed with the freshest ingredients. Soon there were lines out the door and Togo’s was well on it’s way to becoming a west coast original. Now, almost 40 years later, Togo’s still makes sandwiches the way we did back then. In addition to great sandwiches, Togo’s makes hand-tossed salads, wraps, soups and desserts. For more information on Togo’s Eateries Inc., “like” Togo’s on Facebook or follow on Twitter please visit, call 1-866-70-TOGOS.

About Togo’s Franchisor LLC
Togo’s Franchisor LLC helps qualified franchisees create their own “West Coast Original.” Togo’s locations generate some of the highest average unit volume in the sandwich restaurant segment, require a low investment, utilize only a small space footprint, offers best-in-class operational field support, carries remarkable brand loyalty and is a simple minimal-equipment turnkey business. For more information call 877-78-TOGOS or visit


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