NEWS & PRESS RELEASE MAIN
January 26, 2012
TOGO’S EATERIES INC. TO OPEN 28 NEW RESTAURANTS IN 2012
West Coast Franchise to Bring Big, Made to Order Sandwiches to New Western Markets
SAN JOSE, Calif. (January 26, 2012)
-- Togo’s Eateries, Inc., a “West Coast Original” since 1971 serving up big, made to order sandwiches stuffed with the freshest ingredients, experienced an unprecedented year of growth in 2011 with the signing of 23 agreements for new restaurants and the opening of seven new California restaurants, including a new company-owned prototype in Pleasant Hill, CA.
As part of Togo’s 40-year anniversary, the 241-unit company launched a strategic plan for expansion, which includes remodeling options for franchisees to refresh existing units, while continuing to grow the brand in key growth states including, Arizona, Nevada, Oregon and Washington. In 2012, 26 franchise locations and two corporate restaurants will open, as well as 80 existing restaurants are planned to be remodeled.
"This is an exciting time for Togo’s. We have a vibrant, energized brand that's ready for expansion in our existing markets, as well as an introduction into new cities across Arizona and Oregon,” said Tony Gioia, chairman and CEO of Togo’s Holdings, LLC. "Our regional growth strategy, combined with the debut of our corporate prototype and franchisee remodel program, has set us apart from other sandwich shops, and we look forward to introducing many more customers to our big, made to order sandwiches in 2012.”
The new store prototype highlights the deli inspired one-on-one style service Togo’s guests receive, and showcases fresh food with reach-in glass refrigerators, see-through counters, and vibrant new décor. Superior quality ingredients are featured on the menu, including California avocados mashed daily, abundant quantities of high-quality meats, and fresh baked ARTISAN bread. The year-long celebration of the company's 40th anniversary also introduced an updated website and a new interactive outreach to consumers.
“With our low start-up costs combined with our high average unit volume, we have all of the tools for success in place, and we will be working with other passionate entrepreneurs to bring the ultimate Togo's experience to both current and new markets," said Gioia.
Togo’s offers both single unit and multi-unit development opportunities in key growth markets in California, Arizona, Nevada, Oregon and Washington. Interested entrepreneurs can contact Todd Peterson, vice president of franchise sales, at 818-597-9605 or email@example.com, or visit http://www.togosfranchise.com
About Togo’s Eateries Inc.
Togo’s was founded in 1971 by a young college student in San Jose, California with a big appetite and a little money. He started making sandwiches the way he liked them – big, made to order and stuffed with the freshest ingredients. Soon there were lines out the door and Togo’s was well on it’s way to becoming a west coast original. Now, almost 40 years later, Togo’s still makes sandwiches the way we did back then. In addition to great sandwiches, Togo’s makes hand-tossed salads, wraps, soups and desserts. For more information on Togo’s Eateries Inc., “like” Togo’s on Facebook or follow on Twitter please visit http://www.togos.com, call 1-866-70-TOGOS.
About Togo’s Franchisor LLC
Togo’s Franchisor LLC helps qualified franchisees create their own “West Coast Original.” Togo’s locations generate some of the highest average unit volume in the sandwich restaurant segment, require a low investment, utilize only a small space footprint, offers best-in-class operational field support, carries remarkable brand loyalty and is a simple minimal-equipment turnkey business. For more information call 877-78-TOGOS or visit http://www.togosfranchise.com.