NEWS & PRESS RELEASE MAIN
December 29, 2011
TOGO’S CELEBRATES NATIONAL PASTRAMI DAY WITH THE PASTRAMI POUNDER CHALLENGE AND PASTRAMI PALOOZA!
Beginning Wednesday, Jan. 11 the West Coast Original Is Challenging CustomersTo Eat an Entire Family Size Pastrami Sandwich Within 30 Minutes
SAN JOSE, Calif. – Togo’s Sandwiches, a West Coast Original since 1971 serving big, made to order sandwiches stuffed with the freshest ingredients, announced today they will be holding the “Pastrami Pounder Challenge” in celebration of National Pastrami Day, Saturday, Jan. 14. Between Jan. 11 – Feb. 21, customers who “pound the Pounder” within the 30 minute timeframe will receive a commemorative Togo’s t-shirt. The Pastrami Pounder is two feet long and features over one pound of Togo’s premium, hand sliced pastrami.
“In honor of National Pastrami Day, we’re challenging our guests to pound the Pastrami Pounder,” said Renae Scott, vice president of branding and marketing for Togo’s Eateries. “National Pastrami Day is a chance for Togo’s to celebrate our customer’s favorite Togo’s sandwich and offer them a chance to be part of Togo’s history by participating in the Pastrami Pounder Challenge.”
Successful participants will be honored with a certificate stating they conquered the Pastrami Pounder Challenge, and receive a voucher for a limited edition t-shirt. Winners will also have their picture taken which will be proudly displayed on the Togo’s Facebook
Togo’s opened for business more than 40 years ago, and on the original menu the hot pastrami sandwich debuted as the #9. Togo’s “Pastrami Pounder” hot pastrami sandwich is made with over a pound of freshly sliced, top quality lean pastrami seasoned with a proprietary blend of spices and served on fresh baked Classic White bread.
“The #9 pastrami sandwich has been our top selling sandwich through the years, and in fact, Togo’s serves over 1.5 million pastrami sandwiches a year. That’s over 40 million Togo’s pastrami sandwiches sold since 1971,” said Scott.
Togo’s Pastrami Palooza online promotion also gives customers a chance to win free sandwiches for a year. From Jan. 11 – Feb. 21, customers can “Like” the Togo’s fan page on Facebook for a chance to win. Fans can also “Show Their Pastrami Love” by uploading their pastrami photos to the fan page photo gallery.
About Togo’s Eateries Inc.
Togo’s was founded in 1971 by a young college student in San Jose, California with a big appetite and a little money. He started making sandwiches the way he liked them – big, made to order and stuffed with the freshest ingredients. Soon there were lines out the door and Togo’s was well on it’s way to becoming a west coast original. Now, almost 40 years later, Togo’s still makes sandwiches the way we did back then. In addition to great sandwiches, Togo’s makes hand-tossed salads, wraps, soups and desserts. For more information on Togo’s Eateries Inc., “like” Togo’s on Facebook or follow on Twitter please visit http://www.togos.com, call 1-866-70-TOGOS.
About Togo’s Franchisor LLC
Togo’s Franchisor LLC helps qualified franchisees create their own “West Coast Original.” Togo’s locations generate some of the highest average unit volume in the sandwich restaurant segment, require a low investment, utilize only a small space footprint, offers best-in-class operational field support, carries remarkable brand loyalty and is a simple minimal-equipment turnkey business. For more information call 877-78-TOGOS or visit http://www.togosfranchise.com.